Whether you intend on selling at Amazon, Walmart, Kroger, Macys or any other retailer, UPCs/GTINs are a critical part of your product and can contribute to your company’s success or failure. Companies ultimately bear the responsibility of correctly assigning UPCs and ensuring the current global GS1 standards are followed. GTIN identification starts at the individual product and can encompass multiple package levels, as illustrated above.
Ever since the first product needed a barcode, our consultants have assisted companies with all aspects of their creation and implementation. As the authority on barcode creation and print quality, we have directly or indirectly touched most suppliers in the major retail stores. GS1 Support Services include ongoing personal support from an assigned expert and product credit for digital barcodes or barcode testing. Access to the global UPC Product Data registry, GTIN.Cloud is included with every support subscription.
Most companies jump right in and start assigning UPCs but are not equipped to address changes and different levels of packaging. Even if someone did go through paid GS1 training, employee turnover is commonplace and GS1 standards continually evolve.